Theoretical Background of Your Bachelor Thesis

Why is the theoretical background so relevant?

The theoretical framework ensures that your research is based on existing theories and shows that you have thoroughly researched the literature. Through this part of your bachelor thesis, you can show that you know the relevant approaches in your research area and incorporate them meaningfully into your work.

• Explains the essential theories on which your work is based
• Shows your engagement with the current state of research
• Provides the basis for the development of your own research

Structure of the theoretical background

In your theoretical background, you must present the important theories, concepts, and studies that are important for your work of importance. A clear structure makes readability easier:

• Definition of key terms and concepts
• Presentation of theoretical foundations and models
• Comparison and analysis of existing research results
• Explanation of the theoretical basis of your research question

Important aspects when writing the theoretical framework

To ensure that your theoretical background is not only informative, but also well-structured, you should consider a few aspects:

• Use a logical structure to clearly present the theories
• Use the literature to point out gaps or open questions in the research
• Explain why certain models and theories are suitable for your research
• Avoid simply listing the literature, but establish the relevance to your own research question

Examples of the application of theories

The theoretical background is not only about presenting theories, but also about clarifying their relevance to your own research. Here is an example of how you can use a theory in your work:

"According to Meier (2015), customer loyalty and service quality are closely linked. This paper examines the extent to which this theory applies in the e-commerce sector, especially in online services."

By applying such a theory, you show how your research builds on existing scientific models and develops them further.

Important notes for the theoretical part of your bachelor thesis

• The theoretical background should comprise approximately 20-30% of your work
• Make sure you cite all sources correctly and follow the APA standards
• Formulate the theoretical part concisely, without getting lost in details